Partner Marketing Manager
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- 140553 Requisition #
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- Oct 10, 2024 Post Date
About the Role
We are seeking a dynamic and experienced Partner Marketing Senior Manager to join our team. This role requires a self-motivated, strategic thinker with a proven ability to build and maintain strong relationships with internal leaders across marketing, sales, technology practices and external partners. The ideal candidate will have a deep understanding of the IT services industry, exceptional marketing skills, and a passion for driving demand.
Key Responsibilities
- Collaborate closely with Virtusa leaders and partners to understand their business goals, challenges, and opportunities, and align marketing initiatives to support their objectives.
- Develop and execute integrated marketing plans and strategies for a portfolio of partners to drive their success and growth. Tactics include but are not limited to large and small events, webinars, content syndication, email campaigns, and telemarketing.
- Build and maintain strong, long-term relationships with partners, acting as the primary point of contact for all marketing-related activities.
- Work with industry BU marketing leads to find opportunities for collaboration.
- Manage budgets and ensure marketing activities are executed within allocated resources.
- Coordinate with cross-functional teams to execute tactical components of campaigns flawlessly. This includes but is not limited to subject matter experts, writers, designers, and web designers.
Qualifications and Experience
- Bachelor’s degree in Marketing, Business Administration, or a related field. MBA preferred.
- 8+ years of experience in partner marketing, field marketing, or a related field, within IT services
- Proven track record of developing and executing successful marketing strategies and campaigns.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships with partners and internal teams.
- Ability to work independently and as part of a team, managing multiple projects simultaneously in a fast-paced environment.
- Willingness to work evenings to overlap with U.S. mornings.
- Understanding of Partner Marketing Development Funds (MDF) is a big plus.
About the Role
We are seeking a dynamic and experienced Partner Marketing Senior Manager to join our team. This role requires a self-motivated, strategic thinker with a proven ability to build and maintain strong relationships with internal leaders across marketing, sales, technology practices and external partners. The ideal candidate will have a deep understanding of the IT services industry, exceptional marketing skills, and a passion for driving demand.
Key Responsibilities
- Collaborate closely with Virtusa leaders and partners to understand their business goals, challenges, and opportunities, and align marketing initiatives to support their objectives.
- Develop and execute integrated marketing plans and strategies for a portfolio of partners to drive their success and growth. Tactics include but are not limited to large and small events, webinars, content syndication, email campaigns, and telemarketing.
- Build and maintain strong, long-term relationships with partners, acting as the primary point of contact for all marketing-related activities.
- Work with industry BU marketing leads to find opportunities for collaboration.
- Manage budgets and ensure marketing activities are executed within allocated resources.
- Coordinate with cross-functional teams to execute tactical components of campaigns flawlessly. This includes but is not limited to subject matter experts, writers, designers, and web designers.
Qualifications and Experience
- Bachelor’s degree in Marketing, Business Administration, or a related field. MBA preferred.
- 8+ years of experience in partner marketing, field marketing, or a related field, within IT services
- Proven track record of developing and executing successful marketing strategies and campaigns.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships with partners and internal teams.
- Ability to work independently and as part of a team, managing multiple projects simultaneously in a fast-paced environment.
- Willingness to work evenings to overlap with U.S. mornings.
- Understanding of Partner Marketing Development Funds (MDF) is a big plus.