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Martech Solution Architect

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Principal Architect (Level: Director)
📅
230543 Requisition #

Job Title: MarTech Solution Architect

 


About the Role

We are seeking a highly experienced MarTech Solution Architect to lead the design, implementation, and optimization of marketing technology solutions that enable seamless customer engagement and data-driven marketing strategies. The ideal candidate is both a strategic technology leader and a hands-on architect, capable of translating business objectives into scalable, integrated MarTech ecosystems.


Key Responsibilities

  • Architect and Design: Develop scalable, secure, and high-performance MarTech solutions integrating CRM, CDP, Marketing Automation, Analytics, CMS, and Data Platforms.
  • Solution Leadership: Partner with marketing, sales, and IT stakeholders to define end-to-end marketing technology architecture aligned with business strategy.
  • Implementation Oversight: Lead the deployment and configuration of marketing technology tools (Adobe Experience Cloud, Salesforce Marketing Cloud, Google Marketing Platform, etc.).
  • Integration & Data Management: Design APIs and data pipelines connecting multiple platforms (CRM, DWH, analytics, campaign tools) ensuring unified customer data flow.
  • Innovation & Optimization: Evaluate emerging technologies, recommend tools, and drive continuous improvement across the MarTech stack.
  • Governance & Best Practices: Establish architectural standards, documentation, and quality frameworks for solution delivery.
  • Leadership: Mentor cross-functional teams of developers, analysts, and marketing technologists; promote a culture of collaboration and innovation.

 

Required Skills & Experience

  • 14+ years of experience in marketing technology architecture, with at least 5+ years in a solution architecture or technical leadership role.
  • Proven expertise with one or more enterprise MarTech platforms such as:
    • Adobe Experience Cloud (AEM, Target, Campaign, Analytics)
    • Salesforce Marketing Cloud / Interaction Studio
    • Google Marketing Platform
    • Oracle Eloqua / Responsys
    • CDPs like Segment, Tealium, or Adobe RT-CDP
  • Strong knowledge of API design, microservices, cloud (AWS/Azure/GCP), and data integration patterns.
  • Experience working with marketing analytics, personalization, consent management, and data privacy frameworks (GDPR, CCPA).
  • Excellent stakeholder management, communication, and presentation skills.

Strong background in solution delivery leadership, including agile methodologies and vendor coordination.

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