Company Overview

SmartSoC is a specialist fabless product engineering consulting practice and a proud member of the Virtusa Group — a global technology services company serving Fortune 500 clients across financial services, healthcare, communications, and technology sectors. SmartSoC combines deep silicon engineering expertise with Virtusa’s global delivery capabilities and enterprise client relationships to deliver uniquely integrated chip design services at scale.

Focused exclusively on microchip design, embedded solutions and AI, SmartSoC provides end-to-end consulting across the full ASIC and SoC development lifecycle — from architecture definition and RTL design through physical implementation, verification, and tape-out management. Our clients span hyperscalers, AI, OEMs, consumer electronics leaders, and telecommunications equipment vendors, all seeking bespoke silicon solutions tailored to their most demanding performance, power, and area requirements.

Backed by Virtusa’s global footprint spanning North America, Europe, South Asia, and Asia-Pacific, SmartSoC is uniquely positioned to deliver world-class semiconductor consulting with the scale, governance, and delivery rigor that enterprise clients demand. We are at an exciting inflection point in our growth journey and are seeking a proven sales leader to own and accelerate our North American revenue engine.

Role Overview

The Vice President of Sales, North America & Europe is a senior commercial leadership role responsible for owning and driving SmartSoC’s revenue growth across the North American market. This individual will build and lead a high-performing regional sales organisation, develop and execute a disciplined go-to-market strategy, and serve as the primary commercial relationship owner for SmartSoC’s most strategic North American accounts.

The VP of Sales will work in close partnership with the CEO, COO, and VP of Engineering to align commercial opportunities with SmartSoC’s technical capabilities. This leader will be expected to bring deep domain expertise in the semiconductor and deep-tech consulting space, a well-developed network across target verticals, and a proven ability to close complex, multi-stakeholder enterprise deals.

Key Responsibilities

North America/Europe Sales Strategy & Revenue Ownership

• Define and execute SmartSoC’s North America sales strategy, including revenue targets, territory plans, vertical prioritization, and pricing models aligned to the company’s growth objectives.

• Own the North America revenue P&L, driving year-on-year growth across all service lines including ASIC design, SoC consulting, IP licensing, and verification services.

• Develop annual and multi-year regional business plans and accurate sales forecasts, reporting pipeline and performance to the CEO and ELT on a regular cadence.

• Identify and capitalise on new market opportunities across hyperscalers, AI companies, OEMs, consumer electronics, and telecom equipment vendors in North America.

Sales Team Leadership & Development

• Recruit, lead, mentor, and scale a North America sales team, instilling a culture of performance, accountability, consultative selling, and continuous improvement.

• Establish and refine sales processes, methodology, and CRM discipline to optimize pipeline visibility, forecasting accuracy, and conversion rates.

• Define clear territories, quotas, and performance expectations for all sales team members, providing active coaching and development support.

• Drive rigorous pipeline management disciplines, including regular deal reviews, opportunity qualification, and accurate revenue forecasting.

Enterprise Sales Execution

• Personally lead and close complex, high-value engagements with Fortune 500 companies and tier-one semiconductor clients, often navigating multi-stakeholder procurement processes.

• Develop and execute targeted account strategies for SmartSoC’s highest-priority North American prospects and existing accounts.

• Set, track, and report on key sales KPIs including pipeline coverage, win rates, average deal size, sales cycle length, and customer acquisition cost.

• Maintain a strong personal presence in the market, engaging directly with senior decision-makers to drive opportunity creation and deal velocity.

Strategic Partnerships & Alliances

• Cultivate and manage strategic alliances in North America with EDA vendors (e.g. Synopsys, Cadence, Siemens EDA), foundries (e.g. TSMC, Samsung, GlobalFoundries), IP licensing partners, and system integrators.

• Negotiate and structure complex commercial agreements including multi-year consulting retainers, NRE contracts, IP licensing deals, and joint development agreements.

• Represent SmartSoC at key North American industry conferences, trade shows, and standards bodies (e.g. DAC, HOT CHIPS, CES) to build pipeline and strengthen market presence.

Strategic Account Management

• Serve as the executive sponsor for SmartSoC’s most strategic North American accounts, ensuring exceptional delivery, client satisfaction, and long-term retention.

• Build trusted advisor relationships with C-suite and VP-level stakeholders at client organizations, understanding their technology roadmaps and proactively positioning SmartSoC’s capabilities.

• Collaborate closely with delivery and engineering teams to ensure client expectations are set appropriately and that commercial commitments are fully achievable.

• Drive expansion revenue within existing accounts by identifying upsell and cross-sell opportunities across SmartSoC’s full-service portfolio.

Cross-Functional Collaboration & Leadership

• Serve as a senior member of SmartSoC’s commercial leadership team, contributing to company-wide strategic planning and commercial decision-making.

• Work closely with Marketing to ensure sales pipeline targets are reflected in demand generation activity, and that sales feedback informs messaging and campaign priorities.

• Partner with Finance, Legal, and Operations to ensure commercial activities are compliant, scalable, and aligned with SmartSoC’s risk management framework.

• Champion a culture of integrity, collaboration, diversity, and inclusion within the North America sales organization.

Qualifications & Experience

Essential

• Bachelor’s degree in Electrical Engineering, Computer Engineering, Computer Science, Business, or a related discipline.

• 12+ years of progressive experience in enterprise sales or business development roles within the semiconductor, EDA, or deep-tech consulting industry.

• Demonstrated track record of building and scaling a regional sales organisation and achieving consistent revenue growth targets in a B2B technology or engineering services environment.

• Deep domain knowledge of the semiconductor value chain — including fabless design flows, ASIC/SoC development, IP licensing, and the foundry ecosystem.

• Proven success recruiting, leading, and developing high-performing, geographically distributed sales teams.

• Demonstrated experience closing complex, multi-million dollar enterprise contracts with Fortune 500 and tier-one technology companies.

• Strong financial acumen with experience owning regional revenue P&L and delivering accurate forecasts to senior leadership.

• Well-established network across North American semiconductor, hyperscaler, AI, and OEM verticals.