UX Copy Lead

The goal of the Design office is to enable Emirates NBD to become the worlds most human centric bank where customers business partners can pursue and achieve their goals through exceptionally designed experiences The candidate will be part of the Design team within the Digital Office organization. In this position, he/she is responsible
of leading and crafting compelling and user centric written content that enhances the overall user experience across our
digital platforms. He/she is responsible of bridging the gap between design and communication, ensuring that the narrative
seamlessly aligns with the visual elements to create an intuitive and engaging user journey Lead the creation of clear, concise, and user friendly copy for websites,
applications, and other digital platforms.
Collaborate with designers to ensure alignment between visual and
written elements.
Lead the development and implementation of a consistent and
effective tone of voice across all digital touchpoints. Estimating efforts based on requirements.
Propose plan based on deadlines and planned activities.
People management
Lead and mentor a team of copywriters, providing guidance, and
feedback. Foster a collaborative and creative work environment that
encourages innovation and excellence in copywriting.
Assessment
Iterate and optimize UX copy based on user feedback and data analytics.
Audit existing copy, and propose enhancements within the agreed
timelines
Lead the analysis of user feedback and data to continuously improve and
refine copy.
Collaboration
Ensure Collaboration with designers and cross-functional teams
(Marketing, Brand, Experience and product management) to create
cohesive and impactful user experiences.
Integrate within the Design delivery teams, and collaborate as per the UX
process and Agile methodology Communicate and articulate UX copy related recommendations.
Attention to details and organization.
Able to take constructive criticisms and adjust accordingly Holding a Bachelor degree or higher in English, communication, Marketing, or related
fields.
Proven professional experience in a relevant industry such as corporate, finance, or
retail products.
Proficiency in reading and writing UK English.
Native Arabic speaker with proficiency in reading and writing in GCC or UAE National
Dialect 8+ years of experience in a related field
Experience in the Banking or Financial industry is considered as an asset
Experience in the GCC region is considered as an asset Human Centered Design Practices,
Proficient in content management systems, SEO principles, and basic HTML.
Ability to ideate and contribute to the creative process, translating ideas into
compelling copy.
Firm grasp of UX and instructional principles and their application to copywriting.
Showcase a diverse portfolio highlighting successful projects and deliverables