Serve as a Business Analyst/SME for digital channel transformation programs, focusing on corporate internet banking, mobile banking, and omni-channel capabilities.Gather and document business requirements across onboarding, entitlements, payments, trade, lending, liquidity, and self-service experiences.Define business requirement documents (BRD), functional specs, and persona-based user journeys to support agile product development.Collaborate with UX/UI teams, product owners, and technology leads to deliver contextual, responsive, and role-driven digital experiences for corporates.Manage product backlogs and sprints using JIRA, Confluence, or similar tools; ensure alignment across business, compliance, and technical stakeholders.Contribute to portal accelerator kits, reusable frameworks (e.g., entitlement models, multi-entity workflows), and Gen AI-led enhancements (e.g., contextual prompts, smart dashboards).Assist in client presentations, sandbox demos, and RFP responses showcasing digital banking transformation capabilities.Maintain awareness of key industry trends such as API-first designs, real-time capabilities, persona-driven UX, federated authentication, and multi-country rollout best practices.Support implementation or upgrade projects across leading platforms (e.g., EdgeVerve, Finacle Corporate, Intellect CBX, Temenos Infinity, Backbase, TCS BaNCS).Experience in multi-theme or multi-tenant design delivery and regulatory alignment (e.g., PSD2, ADA/WCAG) is a strong plus.