Digital Content Creator

Roles and responsibilities 

Content creation 

• Produce short videos, reels, event highlights, leadership clips, carousels, and static posts for LinkedIn, Instagram, X, YouTube Shorts, and Reddit. 

• Write platform-appropriate captions, hooks, and micro-stories 

• Capture on-ground content, including events, culture moments, leadership interactions, and office stories. 

• Partner with editorial to produce podcasts and vlogs 

Content engineering

• Build modular content systems that repurpose long-form assets into multiple short-form formats. 

• Create templates, asset libraries, and repeatable content structures 

• Use AI tools for editing, resizing, captioning, script variations, and versioning 

Publishing support and operations

• Prepare posts for upload, including captions, hashtags, thumbnails, subtitles, and metadata. 

• Adapt content for different platform requirements such as LinkedIn, Instagram, and X. 

• Maintain organised asset folders with consistent naming and version control. 

Analytics and optimisation

• Track creative performance to understand what formats and styles work best 

• Use AI to interpret results and propose creative refinements 

• Iterate content formats based on platform trends and audience behaviour 

AI-Driven creative development

• Experiment with new creative techniques, visual styles, and AI-driven workflows 

• Build processes that increase output speed without compromising quality 

Collaboration 

• Work closely with the Social Media Strategists, Creative Directors, and Editorial Directors to align creative output with campaigns and priorities. 

• Support content needs across BU, talent marketing, corporate communications, and events. 

• Deliver high-volume content during campaigns, events, and key organizational moments. 

What we look for 

• Strong visual storytelling and short-form creative skills 

• Ability to use AI tools to enhance and scale content production 

• Good understanding of platform behaviour across LinkedIn, Instagram, X, and YouTube Shorts 

• Creative mindset with a structured approach to content systems 

• Strong writing, editing, and organisational skills 

Qualifications

• Bachelor’s degree in media, Communications, Design, Marketing, or related fields 

• 4 to 8 years of experience in digital content creation 

• Proficiency with Adobe Suite, Canva, and AI creative tools 

• Experience producing short-form video content is an advantage