Digital Account Strategist

Key Responsibilities
 

Campaign Strategy

• Refine marketing briefs and define campaign objectives

• Develop integrated organic and paid campaign plans

• Define KPIs, channel mix, and content sequencing

Campaign Orchestration

• Structure campaigns in Wrike

• Coordinate execution across content, design, social, web, PR, and paid teams

• Manage timelines, approvals, and dependencies

Performance & Optimization
 

• Monitor organic and paid performance metrics

• Interpret campaign data and recommend optimizations

• Conduct campaign reviews and share performance insights

Stakeholder Alignment

• Act as primary campaign strategy partner for internal marketing stakeholders

• Provide structured status updates and performance summaries

Qualifications

• 5–8 years of experience in digital marketing, campaign strategy, or marketing program management

• Prior experience as an account planner in an advertising agency is strongly preferred.

• Strong understanding of organic and paid digital channels

• Experience using workflow tools such as Wrike

• Strong analytical and stakeholder management skills