Manage lead lists and CRM campaigns, ensuring compliance and accuracy of details. Oversee the development of targeted invite lists for marketing tactics, coordinating with other teams as needed. Collaborate with teams outside of marketing, such as our Business Intelligence / Data Analytics team, to prepare advanced analytics and insights.Reporting and Analysis: Generate recurring reports and dashboards to provide insights on key performance indicators (KPIs) and marketing ROI. Collaborate with marketing teams to answer questions, provide insights and develop actionable recommendations. Coach marketing executives on the use and interpretation of the results, with a clear understanding of marketing operations reporting. Understand systems and operating model to identify data gaps and improvement areas.Incident management: Ensure world class operations of Marketing applications that support critical business processes. Provide subject matter expertise and technical support on the operations, carry out service requests as submitted by our stakeholders, resolve process and/or system issues and provide education on Enterprise Application features. Act as the primary liaison for all Marketing-related inquiries and issues, swiftly resolving incident tickets to ensure operational continuity and user satisfaction. Be able to prioritize customer needs and promptly escalate their issues. Be able to align work hours to provide support in AMER and EMEA time zones. Be involved in projects that implement new features or functionality with the goal to ensure post launch supportability. Assist in the formulation of procedures and best practices for users of applications
