ABM Manager
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- 178367 Requisition #
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- May 02, 2025 Post Date
| Summary of the Job Role Role • Responsible for planning and executing ABM (account-based marketing) campaigns. • Managing requests through project management software • Supervise the execution, monitoring and measurement of marketing campaigns and their success. • Ensure campaign implementation follows organizational guidelines. • Work with account managers to understand their key focus and priorities. • Devise ABM plan by working with Marketing heads. • Highly collaborative role, and marketing campaign managers will often work with sales, sales ops, external agencies, and other members of the marketing team to craft and launch compelling campaigns. • Assist with the development of program plans including schedules, budgets, and lead forecasts to support Sales’ revenue targets. • Provide ABM program results and success metrics to Marketing heads for reporting and analysis recommend program adjustments based on the data. • Maintain all the program documents in a central repository. • A constant finger on the digital pulse and an eye on the social landscape to discover what’s new, what competitors are doing, and what innovations are around the corner. Skill requirements: • Project management, with strong attention to detail • Able to influence, communicate, coordinate, and work effectively with cross-functional teams and vendors. • Be able to work across organizations to identify and engage with the right resources to support ABM activities. • Must be a self-starter who can take a project and run with it with minimal oversight and get the project over the finish line on time. • Proven record of managing ABM campaigns • Digital marketing experience is an added advantage. Background: • MBA in Business with a concentration in Marketing, or equivalent • Min12+ years of proven experience in marketing • Experience in IT services is preferred. • ABM experience will be good to have. |